I just shared that the NBC O&O in South Florida just went down the tubes auditory wise…
here was their theme package before…
It came out just days before the London Olympics on the 4:00 broadcast in July of 2012, rebranded back as “NBC6” after a failed “NBC Miami” rebrand before Comcast took control of the management of NBC.
It is unclear who did the theme, none of the major publishers took credit, so it’s very likely some unnamed entity locally did it. And they did a great job because it encompasses…
The theme slowly escalates into urgency
Then slows down to fast pace
Tone of substance, ass-kicking, hard news substance.
You can hear this analysis by playing the first minute of this clip I found.
Given how ditzy Miami TV media is, this theme separated itself from the competition.
Also they had redid their set for the first time after they moved from Miami to suburban Miramar – which would go as far back as 11 1/2 years! the set didn’t age well. The newsroom looked dated. So when they did the big reveal of their new set, it was in reality a big deal. On the other hand WTVJ looks like the other O&Os of stale looking sets, don’t be surprised to see Alternative Reality popping out of nowhere, and a lot of meh. It’s not to say the old wasn’t aging or was too flashy. For it to survive 9 years and not age like their first set should speak volumes.
Recently before the Olympics; WTVJ got Look S… but that awesome, kickass theme package from the summer of 2012?
It’s gone away!
Along with the set, as it matches the sterile, boring and plain crappy set.
Not to mention newer cuts of L.A. Groove has replaced that theme.
Don’t give me lip that the stories and content matters more. If you have a theatrical theme package that ruins the substance of the stories, then it cancels out and some of this Look S rollout is going to be lousy.
As Look S is rolling into NBC O&Os for it’s uniform graphics just in time for the Tokyo Games, one of their stations is in the midst of an emergent event; where graphics package changes could cause things to “look” haywire.
When NBC rolled out the gawd-awful Look N, it was in time for the Rio games in July 2016. On the day it landed to Miami’s WTVJ, there was breaking news that occurred, a shooting that targeted at a club early that morning; as that story continued into the day, an alligator attack at Disney World in Orlando broke on the same day, but had extensive coverage the following day.
Both stories were not wall to wall like the events like the apartment collapse in Surfside. As of this writing on July 7th, it appears the story is not wall-to-wall unless it warrants, but “warrants” could qualify of any presser or other catastrophic outcomes (that is highly unlikely) probably going into the rest of the month. Obviously when Tokyo begins, specifically WTVJ will most likely just stream the live events…
Normally during emergent events, any changes to a news workflow is halted. I knew someone who used to work at WCVB in Boston during April of 2013 when the station was moving into the very complex file based workflows and the Boston Marathon Bombing occurred, and they halted the transition, using the tried and true tape-based Electronic News Gathering workflow for another month or so.
The reason why I am making conjecture is that while graphics packages today are designed from other firms (NBC’s in house though), the execution at the local level are done by machines. The only user-level work is writing the lower thirds into a “template” from an over-worked producer. While Look S isn’t inherently different than Look N, there are some differences in positioning more complex titles like full screens and side shoulder graphics. If a producer doesn’t get fully trained (or even has the time given the emergent situation) the viewer may see cluttered text in places where text shouldn’t be seen.
Rebuilding Local Media with building bricks and minifigures as the subjects. Also the King of Simulating Live events in Post Production™.