Tag Archives: Nothing But Crap

NBC’s Look N spoof (2016)

In the Summer of 2016, NBC rolled out it’s current graphics package to all their owned and operated stations.

Designed at 30 Rock, NBC has their own graphics hub called Arthouse. Each version had a letter assigned. This replaced a 4 year old company wide package (to just their 14 something NBC O&Os) that was done by another company, called Novocom.

Each version had a letter, in succession. As of 2020, NBC only rolled out at least 3 company-wide and designed 3 unique packages. Look N is supposed to be the eighth update; but as the mid 2010s taught people; it’s OK to do version inflation. Obviously, from the outside, “Look N” may mean NBC, and maybe the last update for a while?

In 2016, the graphics hacker I am decided to make sure the Peacock group had the last laugh. Look N is just visually a mess of a package. Not to mention the traditional lower-tenth crawl space was replaced with a flipper of contact information to the stations’ social media handles, and only in the mornings (if you’re lucky) it has its headline crawl space.

So I decided Hell: if social media isn’t enough, why just throw every means of contact to the station? So going on WNBC’s website, I took the contact info off, and threw everything underneath. A better smartass self would’ve put the Subway routes to get to 30 Rock, and 1 2 and 3 trains always is a safe bet I guess…



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