Tag Archives: CBS

KYW 2007 Open

When CBS built the KYW-TV facility in 2006 to go live in April 2007, they also hit the HD switch.

The graphics design had a lot of sex appeal. Not talking in hyperbole. It was and is sexy. A lot of flash, a lot of sassy animation and high on sex appeal. It was designed by a Dallas company called Hothaus Creative. Ironically many of their work was and is “hot” for the viewer. I’ll admit I’d been influenced by their work.

There was high hopes that Hothaus work with KYW would roll out across other CBS O&Os. That failed. When CBS finished building out WBBM’s new digs the following year, they chose Hothaus, then KPIX had used them on and off in the 00s.

Meanwhile back in my ‘hood WBZ was so insistent to having a European look… they’d get the cheapo WCBS designed PowerPoint like graphics in 2011.

‘Dat KYW package. I’d drool over and get boners once and a while just staring at a clip!

WCBS-TV – Channel 2 News at 6:00 – 1987

In 1987 – five years before – WCBS-TV was looking like a standard big market newscast for it’s time. Captured the week after Black Monday’s stock market crash; this is when kids the “local news” was on for either an hour or two hours (for the five o’clock news.) In 1988, Channel 2 was the first New York station to roll back the network newscast to start at 6:30, WABC-TV second and WNBC-TV was the last by 1991 (and this apparently hurt their ratings.)

Anyways I was 7 months old and kinda interesting that parts of the New York Stock Exchange looked  pretty much the same for nearly a decade before flat panel monitors were installed and the logo changed in the year 2000.  Channel 2 News went through a bunch of changes as the 80s came to a close.

at the end, Bree Walker teases the 11:00 news, in a newsroom that predated the multi fake monitor setup; and the theme heard was the infamous Palmer News Package.