Tag Archives: Analytics

How Weather Departments Need to Be Rethinking Their Roles

I am skeptical of meteorology in local news; and it’s not the usual suspects of they over-hype, or it’s not accurate, or not relevant in my back yard. Lot of it as the excessive data without it being applicable to the average viewers. Or should I say “average” in 2005 standards when the viewers were a bit more intelligent, no offense.

In the last five years, I’ve seen local media go down the tubes in local weather forecasting. The worse offense is the “[X] days to [Y] event” such as “52 days to Daylight Saving” or “29 days to 8:00pm Sunsets”. Or 12 Days to Spring Training in midst of a mild winter. I understand the intention of meteorologists trying to spruce up the viewers especially with depressing and polarizing news. Local news is not the place for meteorologists to make people feel better.

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