#TunedOut: Masculinity In Crisis? (First Run Story)

On Tuesday night at 10:00, the story that was hyped on my socials, “aired” that night. “Aired” meaning the magic of non linear editing, to make it appear that it actually came off the station’s airwaves (like the time and temperature bug.

The story was originally was supposed to air Thanksgiving night as the November sweeps period was about to end.  Management realized this was a story after the Andrew Tate developments circulated late December.

I call this the “sales tape”, a story idea pitch to management who happens to watch our newscasts, in a way to get political points with the management. That’s why the story has loose ends and jumps from subjects around. As time goes on our subjects will have on camera interviews as opposed to simulated remote IP based conference calls.

We intentionally made the story seductive as possible, including the snow effect (which I’ll cover on MNG Plus) and the freeze frame from The Man Enough Podcast was another way to show why it’s hard to be an innocent and honest young man.

The management OK’d 8 different packages up to 2:30 seconds long to air throughout February, at least 2 packages a week, most airing on our late newscast due to the highly toxic content we – ourselves as journalists and tape editors had to endure.

As this story progresses, the actual facts have to be halted or be rewritten into Voice Over/Sound on Tape. Why? Some of these cringe YouTubers and podcasters are actually breaking thresholds of 1/2 a million or more subscribers – this is part of our reporting to show how much a large figure of subscribers could be influencing things In Real Life.


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