Do what the ol Group W stations advertised…
Check in 2, 3, 4 times a day.
i liked the fast paced KYW 1060 ad that followed the day with Pat Farnack reading the tag for TV. (Obviously she is on the big 880 in New York.)
I implemented around the pandemic and it worked just fine for me. Your milage may vary.
If you have notice, i normally post in a series of dayparts: morning, midday, evening and night. Sometimes its once a day sometimes its morning and night.